It feels like a lifetime has passed since Ford launched the F-150 Lightning. Actually, that was less than a year ago, but shoppers eagerly waiting to take delivery of a new electric truck won’t have to wait much longer. Production officially begins on April 26, and Ford wants everyone to know.
Wait a momentyou might think. Hasn’t production already started? It was pre-production and yes, it started last year. Pre-production is the process used for calling on the assembly line, ensuring all components come together from start to finish without dire consequences. Pre-production vehicles generally don’t make it to the public’s hands, but Ford seems to have everything set up for primetime. And to celebrate, the automaker threw a party.
Ford will have company executives, employees, UAW leaders and customers to actually run the electric truck. It will be manufactured at Ford’s historic Rouge Complex in Dearborn, in a special section of the plant devoted to the all-electric Lightning. One up and running, Ford hopes to produce 150,000 Lightnings per year in response to the nearly 200,000 orders it receives.
The order book opened in January, and around that time Ford also sent communications to dealers informing them of the possible consequences if a “negative” customer interaction occurred. A lot of attention went to dealer markups on the hugely popular Ford Bronco after its debut, with some sending off-roaders past $100,000. It appears that Ford is interested in delivering Lightning to buyers at or near the company’s suggested retail price, and may take Lightning allocations from off-track dealers.
The 2022 F-150 Lightning starts at just under $40,000 before destination costs. However, that figure holds true for the fleet-focused Lightning Pro with a good standard range battery for 230 miles. One will have to hop on to the $54,669 Lightning XLT before the 320-mile range battery becomes available, but it’s an expensive option that calls for the cheapest long-range F-150 up to $75,000.
With series production about to begin, time will tell whether those 200,000 orders eventually convert into sales.