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Toyota’s SUV lineup is expected to expand next year with the introduction of the Crown SUV. new Reuters reports say that the automaker will expand the Crown brand to include a high-riding model, complementing the sedan. Not only will it be sold in Japan, Toyota plans to export the new model to China and North America.
Details are scarce at the moment, but the publication spoke to three people about the company’s plans. It will supposedly arrive in three configurations – hybrid, plug-in, and fully electric. The report says that sales will begin as soon as the summer of 2023, but not every market will accept every configuration. Plug-in hybrids will remain in the domestic market.
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According to the report, hybrid and plug-in hybrid will launch first, with a full-electric variant following in 2024. However, two of them Reuters‘ sources say that the company is still finalizing export plans for the model. The report has no other information about its platform, powertrain or design.
The new SUV could sit above the Sequoia in the brand’s lineup, possibly serving as a replacement for the Land Cruiser which was discontinued in the US. If it’s a top-of-the-range model, it should also be equipped with all the latest bells and whistles. Toyota still offers the Land Cruiser in other markets. Toyota refuses to talk to Reuters about his alleged plan.
This isn’t the first time Toyota has expanded its sedan model to include a crossover. The company launched the Corolla Cross 2022 last year. Consumers are attracted to crossovers and SUVs, and Toyota is moving with the market. However, the iconic Crown sedan is not going anywhere. Crown will undergo a thorough refresh that will debut sometime this summer. Toyota introduced the 15th generation in 2018 and delivered a four-door update in 2021, including new technology.
Toyota has been expanding its lineup of crossovers and SUVs over the past few years. Adding a top-range model makes sense because people are spending more on new cars than ever before, and Toyota will do so by expanding the Crown brand further beyond the company’s home country.
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