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We get the impression that every automaker is moving towards the high end, which may explain why the low-cost Dacia brand is so popular today. After all, the Volkswagen Group (not just the core VW brand) was the next to signal a push to superior class by increasing the quality of its products. In the process, he wants to focus on far fewer models by discontinuing 60 percent of combustion-engined vehicles in the next eight years.
This important revelation was made by the company’s finance boss Arno Antlitz in an interview with Financial time: “The main target is not growth. We are [more focused] on quality and margins, not on volume and market share.” This process will target the European market where VAG as a whole has more than 100 models spread across its various brands.
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Some would argue that this change is well underway considering Skodas are now just as expensive as their VW equivalents. Overall, the cars sold by the German auto conglomerate have seen significant price increases in recent years, and it looks like the trend will continue. With more and more EVs coming out, it makes sense that the company is effectively signaling the beginning of the end for both gasoline and diesel-fueled cars.
There will be fewer ICE-powered VAGs to choose from by 2030, and hopefully, the decision to move upscale will be reflected not only in asking price, but also in product quality. Due to increasingly stringent emission regulations, conventional engines are most vulnerable to large capacity units, which is why the W12 will be discontinued until the end of the decade. As a refresher, Bentley will only use EVs in 2030.
By going down this path, the VW Group is likely to leave the race for the world’s largest automaker by volume. In 2021, it sold 9,305,000 units while Toyota shipped 10,495,548 vehicles. If we talk strictly about Europe, VW came out first with 3,158,559 vehicles, ahead of the Stellantis with 3,081,590 units.
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