Four Seasons Partners With Canossa Events To Launch Exclusive Driving Journey Through Tuscany


Four Seasons Hotel Hotels and Resortsone of the world’s leading luxury hospitality companies, has launched a partnership with Canossa eventa Motorsport Network company, to bring to market Beyond by Four Seasons, Exclusive Driving Trip Through Tuscany. A curated week-long driving experience, designed to showcase the best of the Italian countryside in a luxury car. From September 24 to 30, 2022, the brand’s first journey from behind the wheel explores stunning landscapes, special access to must-see sites and incredible culinary offerings, with Four Seasons Hotel Florence as a home base.

Four Seasons partners with Canossa Events to launch Exclusive Driving Trips Through Tuscany

Working closely with the leader in lifestyle driving experiences, Canossa Events, as well as the city of Florence, travelers are invited to meet in the Tuscan capital and enjoy an Italian escape from the comfort of their own vehicle or a classic or luxury sports car. arranged by a dedicated guest services team. Every step of a guest’s journey – from accommodation and day-to-day activities to exclusively curated trips and local recommendations – is meticulously managed with the attention to detail and genuine service for which the Four Seasons is famous.

The inaugural Tuscan drive will begin with an al fresco welcome dinner in Faggio Park at the Four Seasons Hotel Florence, launching a week’s worth of discoveries. In the days that follow, guests will explore the “Chiantishire” vineyards on a private tour and wine tasting at the historic Antinori Cellars; drive through Siena’s colorful landscape, enjoy lunch under the terraced arcades of Montalcino Town Hall; and a journey through picturesque seaside towns and Bolgheri’s famous evergreen firs to Ornellaia’s famous vineyards.

“Creating unforgettable events and unforgettable celebrations centered on the love of cars is what we do best,” said Luigi Orlandini, Chairman and CEO, Canossa Events. “Partnering with Four Seasons, we have designed a very unique offering, enabling guests to enjoy every special moment spent on the road and inspiring them to immerse themselves in the splendor of all that Tuscany has to offer.”

Four Seasons partners with Canossa Events to launch Exclusive Driving Trips Through Tuscany

While exploring locally, guests will be given private access to venues normally closed to the public, enjoying an unforgettable Florentine dining experience as well as an unforgettable evening at the Opera. Programming also features a built-in time to rest and recharge, offering guests the opportunity to explore the grounds of the Four Seasons Hotel Florence, their home away from home, relax amidst the largest private garden in town, by the pool, or with a spa treatment. rejuvenating.

“Working with Four Seasons and Canossa Events, it is an honor to highlight our beautiful capital city and the beautiful streets of Tuscany,” said Dario Nardella, Mayor, Florence, Italy. “Our unique collaboration provides tourists with rare views of the must-see sites, hidden routes and best-kept secrets in the region – making for a truly memorable Italian holiday.”

Whether guests are on property or en route, the dedicated guest service team ensures seamless delivery and exceptional service at every point of contact, enabling travelers to focus on the true charm and romance of road travel.

“Beyond by Four Seasons is a testament to our continued focus on gaining deeper insights that inspire and enhance the guest experience,” said Marc Speichert, Chief Commercial Officer, Four Seasons Hotels and Resorts. “By designing programs that are influenced by the passions and preferences of Four Seasons travelers, our guests become the authors of how they connect with our brand. Emphasizing a guest-centric approach in everything we do remains our priority as we look to the future and the myriad of opportunities that lie ahead.”

With bespoke luxury lifestyle offerings Private plane; growing collection luxury villa and vacation home rental; a row Curated home and travel items; and global portfolio Private ResidenceFour Seasons is now bringing its craftsmanship to the streets, leveraging its vast network of local artisans and experts to improve every mile.

Four Seasons partners with Canossa Events to launch Exclusive Driving Trips Through Tuscany

As places are limited, travelers interested in learning more about Beyond by Four Seasons, an Exclusive Drive Trip Through Tuscany, are invited to click here for additional booking details or email to Reservations can also be made by telephone at +39 0522 421096 (Italy) or +1 831 521 5190 (US).

For more information about the Canossa Event, visit


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