Cadillac XT6 Sales Place Near Bottom Of Segment During Q4 2021

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Sales of the Cadillac XT6 dropped dramatically in the fourth quarter of 2021 in the United States and Canada.

Cadillac XT6 Sales – Q4 2021 – United States

In the United States, Cadillac XT6 shipments totaled 2,940 units in Q4 2021, down about 59 percent compared to 7,155 units sold in Q4 2020.

During the complete 2021 calendar year, XT6 sales fell by about 9 percent to 20,662 units.

MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT6 -58.91% 2,940 7.155 -8.61% 20,662 22,609

Cadillac XT6 Sales – Q4 2021 – Canada

In Canada, shipments of the Cadillac XT6 reached 246 units in Q4 2021, down about 38 percent compared to 396 units sold in Q4 2020.

During the complete 2021 calendar year, XT6 sales increased by about 9 percent to 1,623 units.

MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT6 -37.88% 246 396 +8.93% 1,623 1,490

Cadillac XT6 Sales – Q4 2021 – Russia

In Russia, deliveries of the Cadillac XT6 reached 6 units in Q4 2021.

During the complete 2021 calendar year, XT6 sales were flat at 0 units.

MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT6 * 6 0 * 0 0

Competitive Sales Comparison (USA)

Cadillac shipped only 2,940 XT6s during Q4 2021, down from 7,155 units in Q4 2020. The model ranks ninth out of 10 vehicles in its competitive bracket.

Sales Number – Luxury Electronics Segment Utilities – Q4 2021 – USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 ST 21 YTD 20
BMW X5 +1.54% 18,945 18,657 23% 18% +19.91% 60,725 50,642
BMW X6 +1.74% 2,916 2.866 4% 3% +31.15% 9.591 7.313
MERCEDES-BENZ GLE-CLASS +9.38% 17,495 15,994 21% 16% +35.14% 65.074 48,154
ACURA MDX -19.79% 12,243 15,263 15% 15% +25.60% 60,057 47.816
BUICK ENVIRONMENT -30.09% 8.626 12,338 11% 12% +9.05% 41,962 38,480
VOLVO XC90 -26.94% 8,560 11,716 10% 12% +12.86% 38,657 34,251
LINCOLN AVIATOR -25.14% 5,450 7.280 7% 7% -9.34% 20,924 23,080
Audi Q7 -64.82% 3.021 8,588 4% 8% -0.04% 25,362 25,371
CADILLAC XT6 -58.91% 2,940 7.155 4% 7% -8.61% 20,662 22,609
INFINITI QX60 -18.79% 1.455 1,792 2% 2% -74.52% 5.829 22,880
TOTAL -19.67% 81,651 101,649 +8.81% 348,843 320,596

The BMW X5 and X6 duo continue to dominate the luxury E-segment utility segment with an impressive combined sales of 21,861. It was followed by the Mercedes-Benz GLE-Class in second with 17,495 sales, up 9 percent year-on-year. The third place is occupied by Acura MDX although sales fell 20 percent to 12,243 units. Cadillac XT6’s corporate cousin, the Buick Enclave, fell 30 percent to 8,626 sales, taking fifth place in the segment. It was followed by the Volvo XC90 in sixth with 8,560 sales, down 27 percent. The Lincoln Aviator was seventh with 5,450 units, down 25 percent, while the Audi Q7 barely sold the XT6 with 3,021 units, down 65 percent. The XT6 ranks ninth with 2,940 units, and the segment is rounded off by the Infiniti QX60, which sold 1,455 units when the Japanese luxury brand unveiled the new generation model.

Sales Number – BMW Luxury E-Segment Utilities – Q4 2021 – USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 ST 21 YTD 20
BMW X5 +1.54% 18,945 18,657 87% 87% +19.91% 60,725 50,642
BMW X6 +1.74% 2,916 2.866 13% 13% +31.15% 9.591 7.313
TOTAL +1.57% 21,861 21,523 +21.33% 70,316 57.955

From a segment share standpoint, the Cadillac XT6 took 4 percent share, down 3 percentage points. Two BMW entries accounted for a combined 27 percent share, and the GLE-Class took 21 percent share. It was followed by MDX with 15 percent. The Enclave and XC90 accounted for 11 and 10 percent, respectively, while the Aviator accounted for 7 percent. The Audi Q7 has a segment share of 4 percent while the QX60 is only 2 percent.

The lux crossover E-segment shrunk by almost 20 percent to 81,651 units in Q4 2021, meaning that the XT6 sales significantly outperformed the segment.

In order to present a clearer picture of the competitive landscape, here we provide sales figures for the Lexus RX. Although the RX is a premium midsize CUV placed in the luxury utility segment D (the space occupied by the Cadillac XT5), Japanese vehicles are now offered in a three-row variant called the RX L, which competes with the three-row luxury model. like the XT6. Since Lexus did not separate sales of the two-line RX from the three-line RXL, not all of the RX’s sales could be applied to the premium three-line CUV segment. Instead, a more appropriate comparison would be to combine sales of the Cadillac XT5 and Cadillac XT6. We’ve also included the Lincoln Nautilus and the Aviator, which are direct rivals to the XT5 and XT6.

Sales Number – Lexus RX & RX L – Q4 2021 – USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 ST 21 YTD 20
RX -11.82% 30,695 34,808 +14.11% 115320 101.059
XT5 -67.78% 3,528 10,950 -19.43% 28,380 35,223
XT6 -58.91% 2,940 7.155 -8.61% 20,662 22,609
aviator -25.14% 5,450 7.280 -9.34% 20,924 23,080
NAUTILUS -6.32% 6.267 6.690 +7.48% 24,443 22.742
TOTAL -26.92% 48,880 66,883 +2.45% 209,729 204.713

Doing so gave Cadillac a combined 6,468 XT5 and XT6 shipments, far less than the 30,695 RX family sales (RX and RX L).

Sales Number – Cadillac XT6 & XT6 – Q4 2021 – USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 ST 21 YTD 20
XT5 -67.78% 3,528 10,950 -19.43% 28,380 35,223
XT6 -58.91% 2,940 7.155 -8.61% 20,662 22,609
TOTAL -64.28% 6.468 18,105 -15.20% 49,042 57,832

Lincoln even shipped more vehicles between the D and E segment crossovers, with combined sales of the Nautilus and Aviator totaling 11,717 units.

Sales Number – Lincoln Nautilus & Aviator – Q4 2021 – USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 ST 21 YTD 20
NAUTILUS -6.32% 6.267 6.690 +7.48% 24,443 22.742
aviator -25.14% 5,450 7.280 -9.34% 20,924 23,080
TOTAL -16.13% 11,717 13,970 -0.99% 45,367 45,822

Cadillac Society Take

We attribute the substantial decline in Cadillac XT6 sales to a lack of XT6 inventory at dealer level as a result of the ongoing global microchip shortage. In fact, production of the XT6 was suspended at the Cadillac Spring Hill Plant in late August 2021 and didn’t resume until October. When production resumes, it’s for the 2022 model year.

Currently, production is in full swing for the 2022 XT6 model. We expect sales of the Cadillac XT6 to increase as production remains at full capacity, meeting pent-up demand for the luxury crossover. However, while the new XT6 unit rolled off the assembly line, certain features were hidden from the luxury crossover. This includes heated and ventilated seats and a heated steering wheel. Some experts predict that the shortage of microchips could persist into 2022, although it eases in the second half of the year.

About Numbers

  • All percentage change in figures compared to Cadillac XT6 sales for Q4 2020, unless otherwise stated
  • In the United States, there were 79 days of sales in Q4 2021 and 79 days of sales in Q4 2020

Cadillac sales results for Q4 2021:

  • Sale of Cadillac Q4 2021 US
  • Canadian Cadillac Sales Q4 2021
  • Sales of Cadillac China Q4 2021
  • South Korea Cadillac Sales Q4 2021

    • South Korea Cadillac sale October 2021
    • South Korea Cadillac Sales November 2021
    • South Korea Cadillac Sales December 2021

  • Sale of Cadillac Mexico Q4 2021
  • Sales of Cadillac Russia Q4 2021

    • Sale of Cadillac Russia October 2021
    • Sale of Cadillac Russia November 2021
    • Sale of Cadillac Russia December 2021

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