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It was only a matter of time, but Rolls-Royce has announced it will end production of the Wraith and Dawn. This is not too surprising. Rolls pulled the Dawn and Wraith from its US lineup in April 2021. Now, the company has confirmed with car that production for both models will end in 2023, with the company having no plans to produce direct replacements.
The news came from the company’s CEO Torsten Müller-Ötvös who also told the publication that Rolls had closed the order book for both models. The final Wraith and Dawn will likely roll off the Rolls assembly line in early 2023, well before the electric Specter arrives later that year. Müller-Ötvös also added that Specter will fill the Wraith role in the Rolls lineup.
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This is the brand’s first step towards becoming the all-electric brand it intends to take before the end of the decade. Details about the model are still a closely guarded secret at the company, but rumors suggest that it shares parts with the BMW iX M60. The all-electric crossover offers as much as 610 horsepower (449 kilowatts) and 811 pound-feet (1,100 Newton-meters) of torque in Sport mode, which would be nice to see in a Rolls.
Rolls and Wraith left the US at the end of the 2021 model year, likely due to increasingly stringent regulations paired with the car’s aging platform. The two share a bone with the BMW 7 Series which debuted in 2008. It was time to retire, but Rolls charted a new path with electrification, and a new Specter was added to its lineup, leaving no immediate replacement.
It’s unclear what the future holds for Rolls other than its plans to go all-electric by 2030. The company has a new platform, Architecture of Luxury, underpinning its latest models, including the new all-electric Specter. The termination of the Wraith and Dawn will give Rolls time to focus on electrifying the entire lineup, which should be easier now with the shared architecture that underpins the entire line-up.
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