- Ford still can’t build enough Broncos, and the problem won’t go away if our reading of the tea leaves in “2023-Model Bronco Cancel Order & Purchase Replacement Offer” is true.
- A letter Ford recently sent to dealers said customers could get a $2500 discount if they ordered a different Ford model before early April.
- Another option is to switch to a lower trim or lower content Bronco by removing the “restricted commodity”.
Ford had a problem, and he thought $2,500 might solve it. The problem—admittedly, good to have—is that demand for the Ford Bronco has remained strong since the Jeep-esque off-roader debuted in 2021. However, supply chain and production challenges meant Ford had to repeatedly delay Bronco orders. Now, Ford will force, in Ford’s words, “a small number of existing Bronco reservation and order holders” who ordered but have not yet received their 2023 Bronco to choose between four options, none of which will get these customers the vehicle they ordered. .
First reported by Cars Direct, Ford has sent out an incentive newsletter to dealers offering a $2500 discount to anyone who orders the 2023 Bronco if they switch to another Ford model. Cancellation & Purchase Replacement Offer Cancellation of 2023 Bronco Models said Ford is prepared to provide “additional incentives to cancel their current 23MY Bronco Orders and retail orders of eligible 23MY Ford vehicles,” according to Cars Direct. Customers can get a discount if they switch to one of the other seven Ford models before April 3. The qualifying list of non-Bronco vehicles includes Escape, Bronco Sport, Edge, Explorer, Expedition, Ranger, and F-150.
The Mustang Mach-E, F-150 Tremor, and Raptor did not qualify.
Ford told Car and Driver that the cause of the problem, unsurprisingly, is an ongoing supply chain challenge. The missing parts mean that certain “restricted features,” such as the Sasquatch and Lux packages and the Molded in Color Hard Top, will not be available to 2023 model Bronco customers who ordered them and have not yet received their vehicle.
“Customers who remove limited features are expected to receive a 2023 model year Bronco along with a $2,500 discount toward purchase or rental in addition to any MSRP price protection they may have,” said Ford spokesman Mike Levine. CD.
Customers who do not wish to change their reservation must accept one of four options. As mentioned, there is a $2500 discount. Customers can also cancel their reservation and get their original $100 deposit back. Third, they can try to find a “suitable Bronco” at a dealer who happens to have one. Finally, they can cancel their order and place a new order for the 2024 Bronco.
“If we are unable to schedule a reservation or place an order for production, it will be canceled for the 2023 model year and their $100 reservation deposit will be refunded automatically,” Levine said.
One problem with all of this is that no one can order a new Bronco at this time. While the configurator remains active, Ford’s consumer site also says, “Due to high demand, this year’s model [2023 Bronco] is no longer available for retail orders. Limited inventory may be available at select dealerships.” There is also no way to order the 2024 Bronco through the site yet. Ford’s site also says, “[Bronco] limited supply and no guarantee.” You didn’t say.