Cadillac Lyriq Trademark Filed in Australia

The door isn’t completely closed on the possibility of Lyriq returning to Australia thanks to the onslaught of its electric vehicles. And now, we seem to be one step closer to the Cadillac Lyriq potentially hitting Australian roads, as the luxury marque recently filed to trademark the Lyriq name in Australia.

Filed on November 14thth, 2022 with the Australian Intellectual Property Office, filing for a trademark for the name Cadillac Lyriq registered under the Goods and Services category “Motor land vehicles, namely cars.” The filing is currently awaiting scrutiny with a report expected in May 2023.

Over the past two decades, Cadillac has made two attempts to enter the Australian market, but both attempts were ultimately unsuccessful. The most recent revival attempt occurred in 2008, but was abandoned shortly thereafter.

However, the Australian trademark for Cadillac has been on hold since August 2020, signaling that the luxury brand may be more seriously considering returning to the market.

If the Cadillac Lyriq makes it to Australia (in first-party form), it will be the first electric vehicle sold by Cadillac’s parent company, General Motors, in that market. The luxury marque may be on its way to entering Brazil for the first time in its history, indicating that it is keen to expand its global presence, especially with the upcoming influx of EVs.

However, exporting left-hand drive Cadillacs from North America to Brazil was much easier to develop and sell right-hand drive variants for markets like Australia. For its part, Cadillac hasn’t announced plans to build a right-hand drive variant of the Lyriq.

As a reminder, the currently produced Lyriq features one Ultium Drive motor driving the rear wheels. This configuration is rated for 340 horsepower and 324 pound-feet of torque. The 100.4 kW battery pack is capable of a range of around 312 miles from a full charge. Upcoming AWD models feature a second motor on the front axle for an all-wheel-drive setup. The addition of a second motor results in a total output of over 500 horsepower for a driving range of 287 miles.

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