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Dodge Power Broker Dealer, DCPerformance.com Now Open for Business as Enthusiast Source for Direct Connection Performance Parts
The Dodge Power Brokers dealer network, the exclusive source for new Direct Connection performance parts, officially opens with staff trained to deliver a performance-focused customer experience
The first wave of the Dodge Power Brokers program will include nearly 100 participating dealers, which can be viewed at Dodgegarage.com/power-brokers-dealers
Enthusiasts can find the nearest Dodge Power Brokers dealer at Dodge.com/power-broker-direct-connection.html
Certified Dodge Power Brokers dealers will meet the standard with comprehensive knowledge and expertise in high-performance parts and their installation
Dodge provides “officer” level service to performance enthusiasts with trained Dodge Power Brokers staff and a (800) 998-1110 Direct Connection technology hotline ready to provide support
The new DCPerformance.com online headquarters serves as a one-stop source for sourcing, shopping, pricing and purchasing Direct Dial parts
Over 200 Live Connect performance parts from Dodge including: 14 performance kits for the production Dodge Challenger
13 race-ready kits and four graphics packs for the Dodge Challenger Mopar Drag Pak
Tuner and Stage kits that can upgrade the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat up to 885 horsepower and 750 horsepower respectively (announcements regarding ordering and availability of Tuner and Stage kits will be based on CARB certification approval time)
Direct Connect Modern Performance Parts are designed, developed and validated by Stellantis engineering, adding the peace of mind that comes with factory-backed performance warranty coverage
Direct Connect Modern Performance Parts installed/replaced by Dodge Power Brokers dealers on Dodge vehicles retain the basic three-year/36,000-mile new-vehicle limited warranty and five-year/60,000-mile powertrain limited warranty
Dodge Power Brokers and Direct Connection announcement reveal the next “garage door” of the Dodge Never Lift campaign, a two-year roadmap to the brand’s performance future
Visit Dodgegarage.com/never-lift to view the 24-Month Muscle calendar
March 9, 2022 , Auburn Hills, Michigan – The Dodge Power Brokers dealer network officially opens for business as the exclusive source for Dodge’s new line of factory-backed Direct Connection performance parts. The initial rollout of the Dodge Power Brokers program includes nearly 100 dealers located in 34 states across the US, with the network set to expand in the coming months.
Certified Dodge Power Brokers dealer staff meet high standards for comprehensive knowledge and expertise in Dodge vehicle features, performance parts, and installation. A full list of the early Dodge Power Brokers dealer network is available at Dodgegarage.com/power-brokers-dealers. Enthusiasts can browse the list and also find the nearest Dodge Power Brokers dealer at Dodge.com/power-broker-direct-connection.html.
The new online home at DCPerformance.com will allow enthusiasts to order Direct Connection performance products through the Dodge Power Brokers dealer network. Direct Connection has a lineup of over 200 parts, including 14 performance kits for the production Dodge Challenger, 13 race-ready kits and four graphics packs for the Dodge Challenger Mopar Drag Pak, and Tuner and Stage kits to increase horsepower for the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat (announcements regarding ordering and availability of Tuner and Stage kits will be based on CARB certification approval time).
“Today marks a milestone for our brand — the dealer network of Dodge Power Brokers and DCPerformance.com is up and running and ready to take orders for Dodge Direct Connection factory-supported performance parts,” said Tim Kuniskis, CEO of the Dodge – Stellantis brand. “Not only is Dodge Power Broker the exclusive source for Direct Connection parts, but these dealers have trained staff to guide enthusiasts through potential Direct Connection performance enhancements and then handle the installation of Direct Connection parts, while maintaining the vehicle warranty. The network launched with an initial group of nearly 100 dealers — that number will only grow.”
The opening of the Dodge Power Brokers network and Direct Connection bookings opened the next “garage door” of the Dodge Never Lift campaign, providing a 24-month roadmap to the future of the brand’s performance. The Dodge 24 Months of Muscle calendar can be viewed at Dodgegarage.com/never-lift.
Dodge Power Broker Dealer Network
Dodge Power Brokers dealers are equipped with trained staff to provide a performance-focused customer experience. Power Broker dealer features include: The network is the exclusive source for new Direct Dial performance parts
Dealer staff meet comprehensive standards of knowledge and expertise in high-performance areas
Each Dodge Power Brokers dealer will display a dedicated web page with contact information and biographies of dealer staff trained in high-performance customer service.
Staff trained to guide customers through Dodge vehicle performance features and available Direct Connection upgrades
Customers can purchase a vehicle with a Direct Connection upgrade directly from a Dodge Power Brokers dealer
Direct Connect Modern Performance Parts dealer-installed Dodge Power Brokers have the added benefit of maintaining a three-year/36,000-mile vehicle warranty balance (Full warranty details are available at DCPerformance.com)
DCPerformance.com: Online Source for Direct-Connect Parts
The online headquarters for Direct Connection, DCPerformance.com provides a one-stop online resource for sourcing and shopping for Direct Connection performance parts, with parts ordered online and delivered to your doorstep by your nearest Dodge Power Brokers dealer. Site features include: Browse the Direct Connect section by vehicle or part category
View pricing and product details including: vehicle fittings, 50 state legal emissions, installation instructions, installation times, dealer hourly labor rates, and warranty information for Modern Performance parts
Purchase direct from a Dodge Power Brokers dealer in your area through the eStore shopping experience
Access Direct Connection resources, including the downloadable Direct Connection spare parts catalog and call the Direct Connection Tech hotline at (800) 998-1110 for technical questions
Shop Direct Connection merchandise, printed Launch Edition Direct Connection catalog, and licensed products
Register your vehicle in “My Garage” for a personalized shopping experience
Open Order for Direct Connection Performance Section
The Direct Connect performance parts portfolio spans four product categories: Modern Performance, Engine Crate, Drag Pak and Vintage Muscle parts.
Modern Performance includes a Tuner and Stage kit that can boost the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat to 885 horsepower and 750 horsepower, respectively. Additional new stage kits for Dodge vehicles – including the Challenger SRT Demon – will launch later this year. The Modern Performance app also includes 14 performance kits for the modern-day production Dodge Challenger, including the Challenger Hellcat Widebody Fender Flare/Fascia Kit and Challenger Hellcat Hood.
In the Drag Pak category, Direct Connection offers kits for the Dodge Challenger Mopar Drag Pak, first introduced in 2008 as a factory-made turn-key drag car for racers competing in the National Hot Rod Association (NHRA) and National Muscle Car Association (NMCA). . Direction Connection offers 13 ready-to-use kits and four graphics packages for the Drag Pak, including a body kit and a 354 Supercharged HEMI® Engine.
The Direct Connect Crate Engine category features a lineup of five popular horsepower crate engines. The lineup ranges from 383 horsepower, 345 cu.-in. Crate Engine HEMI to Hellelephant 426 cu.-in 1,000 horsepower. Supercharged Crate HEMI Engine. Direct Connection Vintage Muscle products are available for a wide range of applications, including drivetrain, engine, suspension and exterior parts.
For complete information on the Direct Connection portfolio, visit DCPerformance.com.
About Direct Connection
Dodge Muscle was born in the 1960s, when Dodge innovated performance enhancements that led to dominance in the track and drag strip. As the muscle car enthusiast community exploded, so did the desire for factory-backed fast parts. In 1974, Direct Connection was launched as the exclusive source for performance parts and technical information, direct from the manufacturer. As an industry first, Direct Connection is changing the game with a large portfolio of performance parts sold through a dealer network with technical information and performance improvement guidance.
Fast forward to today, and with the release of the world’s most powerful and fastest production car, Dodge has become synonymous with high performance. With a new generation of muscle car enthusiasts looking for “ready-to-use” parts, Direct Connection returns as a new source of high-performance parts and factory-direct technical expertise.
Avoid // SRT
For more than 100 years, the Dodge brand has carried the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unmatched performance in every segment in which they compete.
Dodge is advancing as a pure performance brand, offering SRT versions of every model across the range. For the 2022 model year, Dodge features a dominating 807-horsepower drag-strip Dodge Challenger SRT Super Stock, 797-horsepower Dodge Charger SRT Redeye, the world’s fastest and most powerful mass-production sedan, and the Dodge Durango SRT 392, a three-row SUV. America’s fastest, strongest and most capable. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand in its entire lineup.
In 2020, Dodge was named “The #1 Brand in Initial Quality,” making it the first domestic brand to rank No. 1 in the JD Power Preliminary Quality Study (IQS). In 2021, the Dodge brand is ranked No. 1 in APEAL’s JD Power Study (mass market), making it the only domestic brand to do so two years in a row.
Dodge is part of a portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information on Stellantis (NYSE: STLA), please visit www.stellantis.com.
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