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Hagerty has announced that Radwood is joining its growing portfolio of events. Radwood, which is an event brand that celebrates the automotive lifestyle of the 80s and 90s, has been a huge gathering for car enthusiasts of the era since 2017. Cars, trucks and bikes made from 1980 to 1999 participated in the standalone event. this – an automotive celebration that “captures the essence of an extraordinary era”.
Starting March 2022, Radwood will continue to be under Hagerty’s tutelage in support of the media company’s goal of saving driving and car culture.
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Under Hagerty, Radwood will perform at The Amelia, Detroit Concours d’Elegance and Greenwich Concours d’Elegance. This is said to be creating onramps for new fans as part of the new Hagerty Cars & Community program. The two founders of Radwood, Art Cervantes and Warren Madsen, will also join Hagerty’s team.
“Gen X-ers and millennials are interested in cars and their childhood culture, and they represent the majority of our new recruits,” said McKeel Hagerty, CEO of Hagerty. “From Members Only jackets to t-topped Z Cars and Firebirds, 80s nostalgia resonates with me personally. Rolling into the field of RADwood shows is as close as possible to a trip back in time.”
Radwood was born in 2017 in the San Francisco Bay area. We attended that one year with a vintage Mazda Eunos Cosmo, while the following year saw among the coolest attendees of the nostalgic Radwood event.
Through a close community of friends and the power of social media, Radwood has grown since then. As of 2019, Radwood hosts 10 shows a year at various locations in the US.
Radwood will hold its next event on April 23, 2022, from 11 a.m. to 4 p.m. CT at the Circuit of the Americas in Austin, Texas.
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