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The Cadillac Escalade was honored for exemplary customer loyalty at the IHS Markit Automotive Loyalty Awards 2022.
Each year, the IHS Markit Automotive Loyalty Awards evaluate which automakers, and which individual models, attract a loyal customer base. To measure customer loyalty, the publication takes into account the brand of vehicle the household currently owns, as well as the brand and model of new vehicles purchased by the same household. A newly acquired vehicle can be a replacement for, or purchased in addition to, the first new vehicle. If the newer vehicle is the same make or model as the vehicle previously owned, then the household is considered loyal.
The Cadillac Escalade was awarded the IHS Markit Automotive Loyalty Award, specifically in the Luxury Full Size Utilities category. This award is the second year in a row, continuing the trend of attracting loyal customers in the Luxury Full-Size Utility category. This suggests that customers who purchase a Cadillac Escalade are more likely to consider purchasing another new Escalade to replace their old one, or that they are interested in adding a second Escalade to their personal fleet.
Overall, Cadillac’s parent company, General Motors, was recognized as the highest overall brand in the 2021 IHS Markit Automotive Loyalty awards, meaning that customers who own a vehicle manufactured by one of GM’s various brands, which in addition to Cadillac also include Chevrolet, Buick and GMC , will most likely buy another. This is the seventh year in a row that GM has received the award, and 18th overall time.
“Despite inventory constraints throughout the year, GM retained 64 percent of its customers due to strong demand for their utility and pickup ranges,” IHS Markit said.
The Cadillac Escalade continues to dominate the competitive sales bracket, meaning that full-size luxury SUVs are in high demand and likely to attract loyal customers. What’s even more impressive is that customers are paying more to buy the Escalade, resulting in a healthy increase on the Cadillac ATP (Average Transaction Price).
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