Ferrari Purosangue Gains Attention When Entering London Showroom

£313,000 – that’s what Ferrari charged in the UK for the Purosangue before the option. At the current exchange rate, that would be $385,000 or €363,000. Given its exorbitant price tag, it’s no wonder the driver was extra careful when leading the practical Prancing Horse to the HR Owen Ferrari Mayfair showroom. As he unloaded from the trailer and backed into the building, bystanders photographed the Maranello’s first four-door.

Remember, this is not the typical Ferrari black paint as this is the new Nero Purosangue with a pigment that creates red reflections in certain lighting conditions. The forged wheels are also a bit special with a two-tone look and a diamond-cut finish paired with contrasting yellow brake calipers. The large air intake up front and the four-tail exhaust at the back are reminiscent of the powerhouse hiding under the hood where the V12 calls home.

Ferrari insists the Purosangue is not an SUV, and it certainly doesn’t look like your average grocery grabber. Marque Italia says it has engineered “a completely different layout and innovative proportions compared to the modern GT archetypes (so-called crossovers and SUVs).” Even if you are completely against sports cars, there’s no denying that Ferrari’s Thoroughbred elevates the segment.

While there have been four-seater Ferraris in the past, none of them have offered up the comfort of the Purosangue. Opening the rear hinged doors gives access to individual seats that look just as sporty as the front seats, offering good lateral support. Typically, the front passenger has a separate screen embedded in the dashboard measuring 10.2 inches.

With 715 hp and 716 Nm (528 lb-ft) of torque, the Purosangue will be a worthy contender for the Lamborghini Urus Performante and Aston Martin DBX707. Better live up to the hype considering that both fast SUVs are roughly 30 percent more affordable than the Ferrari.

Purosangue will have relatively limited availability as the house of Maranello has promised to limit production to just 20 percent of the company’s total annual production.

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