Attractive New 2023 Toyota Prius Costs $2375 More Than Before

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  • Toyota’s slick new Prius hybrid starts at $28,545 for the base LE trim, a $2,375 increase over the previous generation L Eco base model.
  • The redesigned hybrid hatchback will be offered in three trim levels: LE, XLE and Limited.
  • All-wheel drive is available as an option for all three Prius trim levels for $1400.

We’ve loved the 2023 Toyota Prius since its debut at the LA auto show last month—which is something we never thought we’d write about—and we now know how much the redesigned hybrid will cost. Unsurprisingly, but Toyota has raised the base price of the Prius hatchback by $2375 for 2023, essentially omitting the previous base L Eco model.

While the new Prius may get a special edition model like the Nightshade in the future, for now the Prius hybrid will only be offered in LE, XLE, and Limited trims. All three can be had in front-wheel-drive or all-wheel-drive configurations. Choosing AWD adds $1400 to the bottom line.

The new base model will be the LE trim, which starts at $28,545. This value leader also boasts the highest estimated fuel economy, according to Toyota, at a combined 57 mpg. The XLE and Limited models are good for a combined 52 mpg. The LE comes standard with features including 17-inch wheels, 8.0-inch infotainment touchscreen, blind-spot monitoring, front and rear parking sensors, automatic high-beam headlights, and adaptive cruise control with lane centering.

At the center of the Prius lineup is the XLE, which starts at $31,990 and adds 19-inch wheels, an eight-way power-adjustable driver’s seat, rain-sensing windshield wipers, and a wireless smartphone charging pad. The XLE can be ordered with the larger 12.3-inch infotainment touchscreen for $610 and a fixed glass roof for $1000.

The top-of-the-line limited starts at $35,560 and comes with all sorts of luxuries including a larger touchscreen, glass roof, heated and ventilated front seats, heated steering wheel, JBL audio system, power liftgate, and a digital lock system. . For $1085, you can add on the Premium plan, which includes a 360-degree camera system and self-parking features. Digital mirrors are available for $200, and heated rear seats are an additional $350.

We don’t know how much the new plug-in-hybrid Prius Prime will cost yet, but we should get that information soon. The new Prius and its eye-catching new style will soon be arriving at Toyota dealerships. The company says deliveries are expected to start in early winter 2023, so that could mean January as soon as possible.

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