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Stellantis today announced an ambitious plan called Dare Forward 2030 which, as the name suggests, sees extensive electrification in its lineup by the end of the decade. It also involves meeting all kinds of financial goals and promises of great customer satisfaction, but electricity and carbon neutrality are definitely at the heart of this initiative.
On that front, Stellantis says 100 percent of vehicle sales in Europe will be battery-electric by 2030. In the United States, the target is 50 percent. To get there, Stellantis has plans for more than 75 battery-electric vehicles (BEVs) with global annual BEV sales of five million units before the end of the decade. Pushing further into the future, the company set a goal of being zero carbon by 2038 with a 50 percent benchmark set for 2030.
“Dare Forward 2030 inspires us to be more than ever,” said Stellantis CEO Carlos Tavares. “We are expanding our vision, breaking boundaries and embracing a new mindset, one that seeks to transform all aspects of mobility for the betterment of the families, communities and societies in which we operate.”
The announcement includes several teasers of upcoming vehicles, especially with two brands that are notoriously not carbon-friendly. The first all-electric Jeep was shown from front to back, displaying styling and proportions similar to the current Compass. As such, it will be a small crossover slated to enter production in late 2022, with a sales date of sometime in 2023. The teaser image of the upcoming Ram 1500 electric pickup truck isn’t as detailed, offering an overall feel of the Ram 1500 pickup truck’s design. exterior. It is scheduled to go on sale in 2024.
Considering the sheer number of automotive brands under the Stellantis umbrella, Dare Forward 2030 sounds like a very ambitious plan. However, it is worth noting certain language in the press release that calls for “100 percent of passenger car BEV sales mix in Europe and 50 percent passenger cars and light trucks in the United States.” That language excludes commercial vehicles in both regions, and in the United States, it will exclude larger medium- and heavy-duty pickup trucks such as the Ram 3500.
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