Dacia Sandero is one of the most popular and sold cars also in Italy: what is the secret of its incredible success? Let’s find out.
For a simple matter of popularity, given how many there are around, it is very likely that you are reading this article as a happy owner of a Dacia Sandero.
Yes, because the latest data confirm how the Dacia brand fits among the top five most successful brands also in Italy: a big contribution was given by the equally famous Duster, but Sandero is the real protagonist of the Romanian manufacturer.
The Renault group brand has known a 11% growth in the first ten months of sales of 2022, winning the third place in the special ranking of the most popular brands in our country and the first if only foreign manufacturers are considered.
Dacia attracts so much the private market, with 52,635 registrations that come precisely from the segment: for the company it is 95% of absolute sales. The market share conquered by Dacia is therefore equal to 8.10%, with a growth of 2.2 percentage points compared to 2021.
Dacia Sandero, the secret of a resounding success
Dacia Sandero is synonymous with quality and success for the Romanian manufacturer. Since the beginning of 2022 they are over 27,300 registrations registeredenough to conquer the fourth place overall in the Italian car market.
The real domain comes if we look instead, as anticipated, at the private sector, in which Sandero stands out for a figure equal to 26,641 registrations in the same period taken into consideration: a sufficient statistic to conquer the first place in the ranking of foreign cars.
Perhaps this is not a surprise, given that the Dacia Sandero is a car that conquers for its elegance and its affordable prices for a car in this category. So much so that the success in Italy does nothing but repeat what happens in other countries.
In fact, the same popularity has also been achieved in the United Kingdom, Spain, France and Germany, with over 2.6 million units produced since the launch of the first generation in 2008. Today we are in the third, as the company prepares to debut a new version. updated with the brand new logo and colors never seen before.
To complete the speech, Dacia can also count on Duster, which is positioned on the podium of the best-selling foreign cars in Italy with 19,352 registrations. There is also room for Dacia’s first fully electric car, the Springwhich is also the best-selling among the cars in the same segment with 2,062 registrations.
We close with the Jogger, the large seven-seater family car that debuted in March and has already reached over 5,000 sales. Finally, Dacia can boast the primacy in the LPG marketwith a percentage of 38%, an increase of 13% compared to last year.