IndyCar And Motorsport Network Reveal Largest Ever Global Fan Survey

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St. Petersburg (25 February 2022) – INDYCAR and Motorsport Network today announced the key findings of the 2022 INDYCAR Global Fan Survey. Launched in January, the INDYCAR Global Fan Survey was commissioned by INDYCAR, hosted by the Motorsport Network, and analyzed by Nielsen Sports, a global expert on information, data and measurement. Conducted in 11 languages ​​across the Motorsport.com platform and receiving feedback from more than 53,000 fans in 147 countries, the survey reveals that INDYCAR has maintained a loyal and approving fan base while increasing its ranking among a younger and more diverse demographic in recent years. final.

IndyCar and Motorsport Network reveal largest Global Fan Survey ever

Not surprisingly, while the US made up 56% of survey responses, the top 5 countries also include France, UK, Japan and Canada, showing growing international interest for the NTT INDYCAR SERIES. This growth reflects a growing and more diverse audience, highlighted by 37% of respondents under 35 years of age and 12.2% of respondents who self-identify as female. This is the second highest female participation rate for a survey conducted by the Motorsport Network of the global racing series.

“INDYCAR is growing – at a historic and rapid pace,” said Mark Miles, President and CEO of Penske Entertainment Corporation. “Our products are seen as competitive and attractive, and just as we have attracted new and talented drivers to our field, we have also seen remarkable success in attracting new fans to our lineup. As we embark on an important and important year for INDYCAR, we are very encouraged by the picture provided by the INDYCAR Global Fan Survey and remain confident that the future is bright for NTT INDYCAR SERIES and its stars.”

Overall, fan approval for racing products is very high. INDYCAR’s top 5 attributes, as reflected in the survey, were: “competitive”, “fun”, “entertaining”, “growing”, and “dangerous”, with over 80% of respondents viewing INDYCAR as “competitive”.

Findings from the Motorsport Network’s INDYCAR Global Fan Survey show fans want to watch the race live, especially on TV. Most INDYCAR consumers now watch races via a combination of cable and streaming platforms, with the latter now extending beyond free-to-air viewing. Paywalls remain a concern for some fans in certain markets, potentially lowering access to live races. Social media has become the leading platform for non-race weekend content for all fans and the primary source of all INDYCAR content for those under 35 years of age.

IndyCar and Motorsport Network reveal largest Global Fan Survey ever

According to survey respondents, esports is increasingly relevant to INDYCAR fans, with nearly half taking part in the game every week. This number increased to 85% among 16-24 year olds and 70% among 25-34 year olds, indicating a strong audience for the upcoming release of INDYCAR-centric video game titles.

“It is exciting to work on this largest-ever Global INDYCAR Fan survey and the inevitable conclusion is that fans believe INDYCAR is an up and coming series,” said James Allen, President of Motorsport Network. “INDYCAR is the pre-eminent single-seater racing championship in North America, but has long had a following on other continents as leading international drivers race there. Currently, the makeup of the international network is reflected in the survey findings, with a strong geographic spread outside North America. While the series has a loyal following in older age groups, particularly in the US, INDYCAR will study data from new, young and female fans internationally. Thanks to the internet and social media that provide easy access to rich content, anyone anywhere can become an INDYCAR fan today. And gaming and esports will obviously play an important role in the future. It will be very interesting to see how the trend develops over the next few years.”

Even in the midst of the COVID pandemic, there is still a strong desire to take part in live racing. More than 80% of the respondents stated their desire to attend the competition in person, while almost 50% of the respondents stated that they had participated in the competition in person in the last 5 years. One of the biggest factors cited as preventing live race attendance is the inability to attend local races for fans, especially outside North America.

From an ecological point of view, younger fans place more importance on green initiatives in motorsport, and while most are satisfied with what INDYCAR is doing to be greener, more than 20% of female fans believe that INDYCAR should do more in the area of ​​sustainability.

IndyCar and Motorsport Network reveal largest Global Fan Survey ever

“Behind the success of the Formula One fan survey, it is a pleasure to be involved in another global motorsport survey with the Motorsport Network. Our partnerships provide not only compelling insights into the various disciplines of motorsports, but also actionable fan opinion that can help the series grow and develop in ways that appeal to fans old and new. I look forward to running my next survey with the Motorsport Network to dig deeper into our broad global motorsport fan base,” said Nigel Geach, Senior Vice President, Global Motorsport, Nielsen Sports.

The survey findings were revealed in today’s opening round of the INDYCAR NTT 2022 SERIES season and include the size and demographics of the sports audience, the dispositions and attitudes of fans towards the sport, their interest in INDYCAR racing, teams, drivers, and their consumption of INDYCAR. race as a remote and live spectator.

Additional key findings from the 2022 INDYCAR Global Fan Survey include:

Venue and Competition

  • The 5 most important races for fans are the Indianapolis 500, Long Beach, Road America, Laguna Seca and St. Petersburg.
  • INDYCAR fans love the mix of tracks (road, road & oval) and believe they provide the best test of driver aptitude, and they also feel sport is healthier now than it was 3 years ago, displaying the right balance between sport and entertainment.
  • For future fans want INDYCAR to:
    • Displays multiple suppliers in the main category area
    • Keep Indy 500 as double points event
    • Minimize stewarding distractions and let racers race
    • Manage team operating costs and prioritize close races over technical innovation
  • Fans strongly opposed the change to the race format and showed little desire for qualifying modifications.

Top Teams, Racers and Races

  • Nearly 80% of fans support some Teams and Drivers.
  • Younger fans under the age of 24 were more likely to follow one driver.
  • Fans in South and Central America and Asia-Pacific are more than twice as likely to follow their favorite racer.
  • Team Penske was chosen as the overall favorite with 19% of the vote, followed by Andretti Autosport and Arrow McLaren SP, who came in second, with 17% each, to complete the top 3 teams.
  • Romain Grosjean was voted the most popular INDYCAR driver in the survey with 32% of fans placing him in their Top 3 and nearly 12% of fans ranking him as their favorite driver. Pato O’Ward came in second with a very high young fan vote and was voted number one by female fans. The third was Helio Castroneves, followed by Scott Dixon. Alexander Rossi is the top-ranked US rider selected fifth overall.
  • The top five most attended races are the Indianapolis 500 (58.8%), Indianapolis Road Course (31.3%), Mid Ohio (19.0%), Road America (16.8%) and St. Petersburg (15.0%)

Additional Findings

For the complete survey, you can download the PDF https://global-indycar-fan-survey-2022.motorsport.com.

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