Ferrari’s first series production car with four doors already has an active configurator that lets you choose from no less than 24 body paints and six wheel designs. However, the real image of the Purosangue – or any other vehicle for that matter – is better than the 3D interpretation in a fancy visualizer. Pre-production prototypes in multiple colors and some leftover camouflage have been spotted at Maranello outside the factory.
Like every other Prancing Horse out there, the Rosso Corsa would be the obvious choice, but those looking to go against tradition can opt for the more stealthy Nero Purosangue. This test vehicle has an all-black treatment as the wheels are coordinated with the dark body color. We can also see a Ferrari for the whole family in the Blue Corsa with its two-tone alloy and yellow brake calipers. Of the three cars, this blue car will be our choice.
Other than the colors and wheels, the Purosangue doesn’t look like your typical SUV. It’s more in line with the ultra-aggressive large hatchback featuring a suicide door and a Roma influence. Beauty is in the eye of the beholder, but those who can afford the most practical Ferrari ever rush to sign their names on the dotted line. Ferrari said it could stop preorders because the backlog already exceeds factory production capacity.
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The initial model will be a V12 with an incredible 715 hp to beat the Aston Martin DBX707, but we already know that the platform has been designed to accommodate a plug-in hybrid. It’s not clear if the electrified version will downsize to the V8 but it is certain that a Purosangue derivative is in the works. The eight cylinder unit will make the vehicle more popular in certain markets where there is a hefty tax on large capacity engines.
Anything with a naturally aspirated Ferrari and V12 badge is set for success, and in an SUV-obsessed world, the Purosangue has all the makings of a great commercial hit. However, Italy has promised to limit production to 20 percent of the company’s total annual volume.