In 2016, Alfa Romeo began offering a Certificate of Origin designed to document model specifications. The automaker is expanding the service by launching a new legacy program. It is called Alfa Romeo Classiche, and will offer three services: Certificate of Origin, Certificate of Authenticity, and restoration. The program launch will also include a special web portal designed to streamline some processes.
Alfa Romeo’s Certificate of Origin will continue to certify the car’s year of manufacture and original configuration. It will note the model specifications and engine serial number, including the original interior and exterior details. Another part of the program is restoration services, which will offer everything from simple maintenance to complete restoration. This will include exterior restoration, mechanical repair and final testing
One step beyond that is the Certificate of Authenticity, which requires “a rigorous process of inspection and evaluation.” Specialized teams carry out inspections, which can be carried out at the Officine Classiche or the customer’s home. Alfa Romeo CEO Jean Philippe Imparato chaired the certification committee, a first for Stellantis, along with the Head of the Heritage department.
According to Imparato, the program will help companies “enhance our automotive heritage.” Alfa Romeo designed the Classiche to promote and protect the brand’s history and vehicles. The new program will receive assistance from the Alfa Romeo Museum, which houses technical documents and production registers.
The new web portal on the Alfa website will make it easier to get started with Certificate of Authenticity and recovery services. Alfa claims interested owners will be able to receive all the information and support they need to get the process started.
Automakers are learning that old owners are just as important as new owners and are doing more than ever to support owners who don’t own their newest model. Legacy programs have appeared at other companies designed to certify and authenticate their models, while others have started restoration programs and other related services.
“When planning for the future, our heritage has always been our main source of inspiration,” adds Imparato. A company’s past is as important as its evolutionary future.