As we enter the final quarter of 2022, automakers around the world continue to struggle with supply chain issues, limiting production of new vehicles. In the United States, nothing has outpaced pickup truck sales and with all the major players reporting Q3 sales figures, we can see how the drop in production is affecting this very important segment.
Ford has ruled the pickup truck world for decades now, and it looks like that reign will continue into 2022. Total F-Series production for the third quarter (July-September) was 167,962 units. That was driven by strong sales in July and August, particularly in August where F-Series sales were up 21 percent compared to last year. However, September sales fell sharply, to be exact 26.6 percent. With the reveal of the All-New Ford Super Duty, it will be interesting to see how the Dearborn brand prices with sales in the final months of the year.
Despite September’s decline, Ford sold more than its Detroit rival for Q3. The Ram nearly outperformed the Chevrolet Silverado for second place in the quarter, recording sales of 118,106 to 117,198 for all Silverado trims. Both the Ram and Chevrolet fell slightly for the period, as was the GMC Sierra with sales of 50,169. Japanese companies posted positive gains, with the Toyota Tundra showing 9,817 sales for September alone. That’s a 14.1 percent increase, but Honda did even better in September with a 53.3 percent increase. However, with only 4,114 units sold, that’s only a fraction of the sales generated by the Motor City giant.
And then there’s Nissan. Only 1,275 Titans were sold for whole third quarter. That’s a drop of almost 75 percent, and it’s not because the truck was discontinued. Rumor has it the Titan could die for 2024 or 2025, but Nissan has stated it’s still alive “for the model year 2022 and beyond.”
|Model||Q3 2022 sales||Year-To-Date Sales||Difference % YTD|
|Ford F Series||167,962||467,307||-12.6%|
*Toyota Tundra sale only for the month of September. Tundra Q3 total sales are not available.
With three months remaining in 2022, Ford holds the lead over the Chevrolet and Ram in sales this year. Barring something disastrous, the F-Series should defend its title as America’s best-selling truck. The real fight is for second place, where Silverado holds a slim 18,248 lead over Ram.
Get more content on the latest heavy-duty pickups from Ford, Ram, and Chevrolet at Chatting About Cars podcast, available below.