BMW and Kith are teaming up – again. You may remember back in 2020 when the two companies partnered on the M4 Competition project that bore the fashion label’s branding. Now, the duo is taking their latest version and giving the BMW i4 M50 a fashionable makeover.
Kith founder and designer Ronnie Fieg came up with this latest BMW collaboration look. The exterior wears a special Vitality Green paint while the word “KITH” marking on the rear bumper blends in with the i4’s traditional M badge. And if you look closely, there’s even a tinge of Kith Vitality Green in the circular logo on the hood.
The leather inside is a BMW Individual Merino with a light Caramel finish. Kith embossing covers the center console and headrests, while the cup holder cover and passenger side dashboard both feature a “Kith Exclusive Edition” laser engraved into the material.
The collaboration also includes a 1972 BMW 1602 “Elektro” converted to battery power by Fieg. This one-of-a-kind EV pays homage to the two electric 1602s that debuted during the 1972 Olympics in Munich.
Unfortunately, you won’t be able to get your hands on the classic, but the BMW i4 M50 by Kith will be available in very limited numbers. BMW and Kith are only producing seven custom i4s globally at an undisclosed price, with the first set to go up for auction.
But if you still want to repeat the BMW and Kith partnership, there is a more affordable way. The clothing brand will begin selling a 51-piece collection that includes clothing, accessories and more with both companies’ brands with Kith Vitality Green accents.
